The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Category
-
Category
Consumer - Collateral
- Select Category
- Consumer - Advertising
- Consumer - Advertising - Campaign
- Consumer - Advertising - Single
- Consumer - Advertising on Mobile Devices
- Consumer - Ambient / Environmental
- Consumer - Ambient Media (Indoor & Outdoor)
- Consumer - Applications & Sites
- Consumer - Architecture
- Consumer - Brand Identity
- Consumer - Brand or Product Integration into Storyline
- Consumer - Branded Podcast
- Consumer - Branded Social Campaign
- Consumer - Branded Social Post
- Consumer - Brands, Products & Services
- Consumer - Broadcast & Film
- Consumer - Broadcast & Moving Image
- Consumer - Cinema Advertising
- Consumer - Collateral
- Consumer - Collateral Design
- Consumer - Corporate Communications
- Consumer - Cross-Channel
- Consumer - Data Visualization
- Consumer - Digital
- Consumer - Digital Product
- Consumer - Environmental / Immersive Design
- Consumer - Experiential Advertising
- Consumer - Gaming & Mobile
- Consumer - Immersive
- Consumer - Integrated Branding
- Consumer - Integrated Digital & Physical Products
- Consumer - Magazine
- Consumer - Mobile
- Consumer - Music
- Consumer - Newspaper
- Consumer - Online
- Consumer - Online Films & Video
- Consumer - Other Branded Content
- Consumer - Package Design
- Consumer - Physical Product
- Consumer - Print
- Consumer - Publication Design
- Consumer - Self-Promotion - Single or Series
- Consumer - Small Space Print - Campaign
- Consumer - Small Space Print - Single
- Consumer - Social Media Page by a Brand
- Consumer - Television
- Consumer - Trade
- Consumer - Use of Technology
- Consumer - Web
- Consumer - Websites
- Craft - Animation
- Craft - Animation - Single or Series
- Craft - Animation / Motion Graphics
- Craft - App Design
- Craft - Art Direction
- Craft - Brand Voice
- Craft - Cinematography
- Craft - Data Visualization
- Craft - Direction
- Craft - Editing
- Craft - Illustration - Single or Series
- Craft - Information Architecture
- Craft - Interface Design
- Craft - Music / Sound
- Craft - Photography - Single or Series
- Craft - Printing & Paper Craft - Single or Series
- Craft - Printing / Production
- Craft - Response / Real-Time Activity
- Craft - Sound Design
- Craft - Typography - Single or Series
- Craft - Use of Technology
- Craft - Website Design
- Craft - Writing
- CSR - Advertising
- CSR - Advertising on Mobile Devices
- CSR - Ambient (Indoor & Outdoor)
- CSR - Ambient / Environmental
- CSR - Applications & Sites
- CSR - Architecture
- CSR - Branded Gaming & Mobile
- CSR - Branded Online
- CSR - Branded Social Campaign
- CSR - Branded Social Post
- CSR - Brands, Products & Services
- CSR - Broadcast & Moving Image
- CSR - Cinema Advertising
- CSR - Collateral
- CSR - Collateral Design - Single or Series
- CSR - Corporate Communications
- CSR - Data Visualization
- CSR - Digital (Websites, Mobile, Social Media)
- CSR - Digital Publications
- CSR - Environmental / Immersive Design
- CSR - Experiential Advertising
- CSR - Immersive
- CSR - Integrated Branding
- CSR - Mobile
- CSR - Music
- CSR - Online Films & Video
- CSR - Other Branded Content
- CSR - Physical / Digital
- CSR - Print
- CSR - Public Awareness - Campaign
- CSR - Publications
- CSR - Television
- CSR - Use of Technology
- CSR - Web
- CSR - Websites
- Innovation - Advertising
- Innovation - Ambient (Indoor & Outdoor)
- Innovation - Brand Identity (New or Rebrand)
- Innovation - Brand Transformation
- Innovation - Collateral Design
- Innovation - Data Visualization
- Innovation - Environmental / Immersive Design
- Innovation - Experimental / Internal Projects / R&D
- Innovation - Innovation in Branded Entertainment
- Innovation - Innovation in Direct Marketing
- Innovation - Innovation in Film
- Innovation - Innovation in Mobile
- Innovation - Innovation in Public Relations
- Innovation - Innovation in Radio
- Innovation - Innovation in Social Media
- Innovation - Mobile
- Innovation - Package Design
- Innovation - Print
- Innovation - Publication Design
- Innovation - Use of Technology
- Innovation - Web
- Innovation - Websites
- Non-Profit - Advertising
- Non-Profit - Advertising on Mobile Devices
- Non-Profit - Ambient (Indoor & Outdoor)
- Non-Profit - Ambient / Environmental
- Non-Profit - Applications & Sites
- Non-Profit - Architecture
- Non-Profit - Brand Identity (New or Rebrand) - Single or Series
- Non-Profit - Branded Social Campaign
- Non-Profit - Branded Social Post
- Non-Profit - Brands, Products & Services
- Non-Profit - Broadcast & Moving Image
- Non-Profit - Cinema Advertising
- Non-Profit - Collateral
- Non-Profit - Collateral Design - Single or Series
- Non-Profit - Cross-Channel
- Non-Profit - Digital (Websites, Mobile, Social Media)
- Non-Profit - Environmental / Immersive Design
- Non-Profit - Experiential Advertising
- Non-Profit - Integrated Branding
- Non-Profit - Mobile
- Non-Profit - Online Films & Video
- Non-Profit - Physical / Digital
- Non-Profit - Print
- Non-Profit - Public Affairs / Politics / Lobbying
- Non-Profit - Public Awareness - Campaign
- Non-Profit - Public Awareness - Single
- Non-Profit - Publications
- Non-Profit - Social Media Page by an Organization
- Non-Profit - Television
- Non-Profit - Use of Technology
- Non-Profit - Web
- Non-Profit - Websites
- Penta Pencil
Sub-Category
-
Sub-Category
Select Sub-Category
- Select Sub-Category
- Promotional Items - Single or Campaign
- Posters - Single
- Posters - Campaign
- P.O.P. & In-Store - Single
- P.O.P. & In-Store - Campaign
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
The 2008 China Earthquake
Agency: Ogilvy & Mather / Singapore
Client: Twitter Category: Consumer - Collateral / Posters - Single
The Osama Bin Laden Raid
Agency: Ogilvy & Mather / Singapore
Client: Twitter Category: Consumer - Collateral / Posters - Single
The Birth of the Royal Baby
Agency: Ogilvy & Mather / Singapore
Client: Twitter Category: Consumer - Collateral / Posters - Single
First on Twitter
Agency: Ogilvy & Mather / Singapore
Client: Twitter Category: Consumer - Collateral / Posters - Campaign
French Horn
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Collateral / Posters - Single
Nivea Doll
Agency: FCB BRASIL / SAO PAULO
Client: BDF Nivea Brasil Category: Consumer - Collateral / Promotional Items - Single or Campaign
...And That's the Smell of Archer
Agency: FCB / Chicago
Client: Archer+Wolf Category: Consumer - Collateral / Posters - Campaign
Flugelhorn
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Collateral / Posters - Single
Yellow
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Collateral / Posters - Single
Flypaper
Agency: FCB / Chicago
Client: Boeing Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
How New York Eats
Agency: BBH NY / New York
Client: Seamless Category: Consumer - Collateral / Promotional Items - Single or Campaign
The Alchemist Ad
Agency: LDC / São Paulo
Client: Paulo Coelho Category: Consumer - Collateral / Promotional Items - Single or Campaign
20 Years
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Consumer - Collateral / Posters - Campaign
Celebs
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: IMYTEC Category: Consumer - Collateral / Posters - Campaign
Panda
Agency: Alma DDB / Miami
Client: The Clorox Company Category: Consumer - Collateral / Posters - Single
Bayer / Alka Seltzer: Hot dog combo
Agency: BBDO / MEXICO
Client: Bayer Mexico Category: Consumer - Collateral / Posters - Single
Flower Dog
Agency: Havas Worldwide Digital Vale / Mexico City
Client: Reckitt Benckiser / Airwick Category: Consumer - Collateral / Posters - Single
Soccer
Agency: lg2 / Québec
Client: Farnham Ale & Lager Category: Consumer - Collateral / Posters - Single
Is This You?
Agency: McCann / New York
Client: NY Lottery Category: Consumer - Collateral / Posters - Single
Cyan
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Collateral / Posters - Single
Black
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Collateral / Posters - Single
Original do Brasil
Agency: AlmapBBDO / São Paulo
Client: São Paulo Alpargatas - Havaianas Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Sea Sick
Agency: DentsuBos / Montréal + Consulat / Montréal + Graphiques M&H / Montréal
Client: Henri Vézina Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Posters for the Colorblind
Agency: FCB / Chicago
Client: Valspar Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
iZombie's Guide to Surviving Among the Living
Agency: BBDO / Toronto
Client: Shomi Category: Consumer - Collateral / Promotional Items - Single or Campaign
Más que un Auto
Agency: Conill / Miami / Los Angeles
Client: Toyota Category: Consumer - Collateral / Promotional Items - Single or Campaign
Smith Menu
Agency: Leo Burnett / Toronto
Client: Smith Restaurant + Bar Category: Consumer - Collateral / Promotional Items - Single or Campaign
Advice Wipes
Agency: McCann / New York + O Positive / New York
Client: Tommee Tippee Category: Consumer - Collateral / Promotional Items - Single or Campaign
The Prodigies of Mother's Pride
Agency: Out of the Box / New Delhi, India
Client: Mother's Pride Category: Consumer - Collateral / Promotional Items - Single or Campaign
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin Ajinomoto Category: Consumer - Collateral / Posters - Campaign
Click To Start
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Miami Ad School/ESPM Category: Consumer - Collateral / Posters - Campaign
Are You Next? (seq. 1)
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: D&AD Category: Consumer - Collateral / Posters - Campaign
Are You Next? (seq. 2)
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: D&AD Category: Consumer - Collateral / Posters - Campaign
Easy Meal
Agency: FCB / Chicago
Client: Tombstone Pizza Category: Consumer - Collateral / Posters - Campaign
0% Alcohol
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Brasil Kirin Category: Consumer - Collateral / Posters - Campaign
Nature Isn't Cute
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: FIAT Category: Consumer - Collateral / Posters - Campaign
Musical Instruments
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Collateral / Posters - Campaign
The CMYK Campaign
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Collateral / Posters - Campaign
Closed for Inventory
Agency: Scholz & Friends / Berlin
Client: Berliner Philharmonie Category: Consumer - Collateral / Posters - Campaign
Typeworth Educational Series Posters
Agency: Typeworth / Brooklyn
Client: Typeworth Category: Consumer - Collateral / Posters - Campaign
Live Vines
Agency: BBDO / New York
Client: Lowe's Category: Consumer - Collateral / P.O.P. & In-Store - Single
Pride Coaster Poster
Agency: Juniper Park\TBWA / Toronto
Client: Miller Coors Category: Consumer - Collateral / P.O.P. & In-Store - Single
Celebs - Bruce Willis
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: IMYTEC Category: Consumer - Collateral / P.O.P. & In-Store - Single
Celebs - Tilda Swinton
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: IMYTEC Category: Consumer - Collateral / P.O.P. & In-Store - Single
Celebs - George Clooney
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: IMYTEC Category: Consumer - Collateral / P.O.P. & In-Store - Single
The Shape of Imagination
Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore
Client: LEGO Category: Consumer - Collateral / P.O.P. & In-Store - Single